Not being tied to a physical venue allows you to cast a wider net, in many cases opening your virtual event to a global audience.
Social postings are 5-10x greater in a virtual event platform compared with face-to-face. This also means greater user generated content you can use in future marketing.
This is one of the biggest advantages of virtual events. The more people interact, the more data you can collect, and the more granular you can get in analysis to improve future events.
In the moment feedback through features like sentiment analysis and polls enables you to adjust content that's not effective sooner, creating more value.
Think of this like the engagement between your audience and the performer on stage — the reason everyone showed up — also known as your event’s content. The primary way to spark this type of engagement is through a Q&A component of your virtual event: Enabling attendees to ask questions and have moderators or speakers answering them live. Think about translating the face-to-face to virtual experience here. When you are able to take a live stream and have panelists address a question from the audience, that brings those two worlds together — it’s that “Eureka!” moment. When people realize they re being listened to, they’ll want to engage further.
Here, we’re talking about your audience and the people trying to sell something to them. In the concert analogy, maybe it's merch sales (T-shirt of your favorite guitar player!) or concessions (wouldn’t be a show without snacks and drinks). But in a virtual event, this type of engagement is critical — exhibitors and sponsors are paying to get quality time with your event attendees, and often, there is some hesitation on their side in terms of how they’re going to get interaction and see ROI on a virtual platform. You want to be able to show them that they cannot only still “talk” with attendees, but that they're going to get a lot more information upfront about who’s interacting with their booth, and therefore have more touchpoints to reach back out on after the event.
OK, so consider this as the experience your audience has when buying their concert ticket beforehand, then getting checked into the venue the day of. Engagement here is extremely important because these are the first touch points your event attendee has with your organization, so you need them to have a positive experience. For the event organizer, this starts with creating an ultra-smooth experience, start to finish. A virtual event platform should enable easy registration and log-in, and clearly and concisely communicate to attendees about what features are available to them, where to go and what to do. The ultimate goal is to make them feel comfortable on the platform itself so they can enjoy the event. If they have a smooth experience, that will reflect well on your organization.
Last but not least, the final type of engagement to consider when planning virtual events is how your audience members will be interacting with each other. Think about it from the concert analogy: If you’re sitting next to people who are excited to be there, dancing and singing along to the music, having a great time — there s a good chance you’ll feel comfortable and free to have a good time, too. The same applies for virtual events. Whether your experience is intimate or on a massive scale — say, thousands of people — you must curate opportunities for attendees to engage with like-minded individuals or gather around a shared topic of interest. Beyond the content itself, these forged connections will leave the attendee walking away feeling like they gained more value from the experience.
Event professionals say virtual engagement is one of their greatest challenges, but it doesn’t have to be. Learn why engagement matters, break down the four types that are critical to implement in your virtual event s and be inspired by examples ideas you can implement for your own virtual events right now.