During Event Engagement
Improve Engagement During an Event
For many events, attendee engagement is strongest on the first day of an event and attendee participation wanes as attendees start thinking about the office and see their email piling up. But fear not! We've got some tips and tricks to keep your audience captivated throughout your entire live event.
Social walls - A social wall is a large screen at your event that shows photos or posts tagged with your event hashtag. Everyone can engage in the conversation with photos, videos, and more. Attendees see everything happening at the event in a fun way that encourages them to post about their experience. Typically, social walls are displayed in areas where people tend to gather, like in the registration area, near breaks, or in lounges.
Event gamification - Gamification offers a rewarding way for attendees to learn and engage while at an event. Attendees are awarded points for actions like connecting with people, visiting a certain sponsor, or answering questions in a poll. The possibilities of event engagement with gamification are endless. There are many different types of games you can consider. The type of game that works best is typically based on the specific goals of your meeting. If you want to learn more about gamification, check out our Guide to Event Gamification.
Push notifications - Real-time push notifications help attendees stay connected to anything happening at the meeting. Have a speaker update, agenda change, or special offer to promote? Push notifications allow you to engage with your event attendees immediately, maximizing real-time communication.
Live polling and Q&A - With live polling, speakers can connect with audience members while on stage by asking questions which attendees answer via their mobile event app. Results are shown immediately. Attendees love seeing the results displayed on a large screen because it makes them feel like they are part of the action.
Matchmaking - Networking is often listed as a primary reason why people attend events, but we know many people find networking a bit daunting. Make networking easy for attendees through attendee matchmaking. Pair attendees based on their titles, purposes for being at the event, or any other details you find relevant. Attendees can then see shared interests, view each other's profiles, and connect in-person, chat, or start a video call with their network.