How often do you check your social media accounts each day? According to an article posted on Entrepeneur.com, if you fall in line with the average, you’re using social media for at least two hours every day. And for some people, it’s double that.
Social media is a powerful tool. You use social apps daily to develop personal connections, improve yourself professionally, and find entertainment. Social apps are woven into our daily lives and touch nearly every aspect of our routines.
You now have the ability to incorporate this same activity into your mobile app as a closed network at your next event.
Activity feeds (sometimes also referred to as conversation walls or social feeds) are features within a mobile event app that provide attendees an opportunity to post comments and pictures during your event. Your activity feed works like other mainstream social media apps, and allows the users to like, comment, and follow content that they find interesting. Users can engage with each other, your vendors, and your event activities within the secure confines of your event app.
Social media has become an expectation at your events, and allowing your app users to share their experiences can benefit you and your attendees. Incorporating activity feeds into your event planning creates a more enjoyable experience, and helps you promote your event, venue, and planning business.
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What is it about social media that makes it so irresistible? Why can’t users break away from the allure of social apps? There are several reasons why social media is so powerful in today’s society:
There’s no denying that social media is a powerful tool for engaging users, sharing information, and promoting great content. Now it’s time to put this impactful technology to work for you.
The success of your event is dependent upon your ability to create an extraordinary experience for your attendees. You want them to enjoy everything you planned for them and feel like they’ve benefited from attending your event.
Earlier, we discussed why social media is so captivating. Now we can discuss how this relates directly to your attendees. Incorporating activity feeds into your mobile event app can help you wow your guests from start to finish, and keep them begging for more, even after your event is over.
Learn how you can leverage your activity feed after your event here.
Here are a few reasons your attendees will love it when you add a social sharing component to your event:
Today, you can harness the power of social media to boost your events. Your attendees already use social media in their daily lives; why not provide them with similar experiences during your event? It’s a natural transition that will help your event app users stay engaged and get more value from what you have to offer.
Create an event your attendees will rave about. Incorporate an activity feed into your mobile event app and watch the popularity of your event grow.
Benefits beyond what you might think
Activity feeds can help you create an unforgettable experience for your guests. But the benefits don’t stop with your mobile app users. Adding activity feeds to your event can help you improve your planning, attract more attendees, and get a better return on your investment.
Here are a few ways activity feeds can enhance your event planning:
It's clear that activity feeds can add exceptional value to your event and your planning business. But there are ways to add even more impact to your event using your activity feed.
You now understand the transformational power an activity feed in your mobile event app can have on your event. You know that facilitating communication at your event can lead to greater engagement for your attendees and help you improve your event planning.
But did you know it’s possible to use your activity feeds to add even more interaction and awe-inspiring impact to your event? It’s true and can happen when you display your activity feeds on social walls.
Social walls are large TV screens or monitors that display information from your activity feed and other customized information. You can position your social walls in high-traffic areas throughout your event, like the entrance, hallways, conference rooms, or dining areas. It’s like having a channel of your own to display all the interesting content from your event and to keep your attendees entertained and informed.
Social walls benefit your attendees and add value to your event in a variety of ways, including:
Social walls take the value and benefits of your activity feeds and amplifies them. Large TVs or monitors broadcast your event feed throughout your venue so everyone in attendance can reap the rewards of the content you and your attendees create.
Make sure your attendees don’t miss a moment. Maximize the impact of your social feeds by displaying social walls throughout your event.
What if you want to take the impact provided by activity feeds and social walls, and ramp it up a bit? What would you need to astound everyone who walks into your event with a customized technological and social experience?
You would need a live engagement display.
Live engagement displays take social walls to the next level with enhanced customization, presentation, and interaction. Rather than simply displaying your activity feed on a TV monitor, live engagement displays are entire walls featuring eye-catching lighting, unique features, and customized content.
In additional to showcasing your activity feed content, here are a few additional ways to use a live engagement display at your event:
Astound your attendees, vendors, and sponsors with a state-of-the-art live engagement display to promote your content and activity feed. Use the best technology available to create an unforgettable event.
Now that you’re familiar with activity feeds and social walls, it’s time to talk best practices. If you’re going to use a social sharing component with your event app, you want to maximize the impact.
Here are some recommendations on how to get the most out of your activity feed and social wall:
When you follow the tips above, you can boost the impact of your activity feed and social wall, while adding more value to your event.
We’ve covered how ingrained social media is in your attendees’ lives, and how powerful social content can be for marketing purposes. The most successful event planners know how to leverage the impact of social media, use it to promote their event and build a following.
While MeetingPlay has you covered during your event with activity feeds that mimic social media sharing and social walls to display your feeds, we also want to help you manage your social media marketing outside of your MeetingPlay event app.
Here are some ways you can build a following, or use your existing audience to build awareness for your next event:
Social media marketing is a necessity for today’s event planner. Use the tips above to promote your event and build your following.
When you combine the impact of social walls with a mobile event app, you can create a one-of-a-kind experience for your attendees. The value you can bring to your app users will supersede their expectations and blow your attendees away.
In a quick 15 minute call one of our event professionals can assess your event needs and provide a list of options to improve your event engagement.
Also, we can share examples of how we are implementing each of these items with our current clients during the demo.
Request a demo by filling out the form on the right, drop us a line, or give us a call at 877-448-1481 to discuss how our custom mobile event apps can solve your event engagement needs.