Event and Meeting Planners' Step by Step Guide to Event Gamification

Everything you need to know to keep your event attendees engaged and delighted.

Event Gamification

Introduce the Power of Play

At MeetingPlay, attendee engagement is always top of mind, which is why gamification is included as part of the app experience. You can award attendees points for completing actions in the app, like posting photos, answering polls, and downloading documents. If your attendees are craving something more, raise the bar with a custom game like a scavenger hunt or networking bingo. 

This free guide has everything you need to know to get your attendee engagement to the next level.

What is gamification?

Event gamification is a revolutionary concept. Using a mobile gamification app or virtual event platform, organizers can incorporate game mechanics into their plans to improve the quality and effectiveness of their event. Common activities of event gamification include: 

  • Answering questions
  • Completing challenges
  • Connecting with colleagues and other attendees
  • Visiting sponsors
  • Participating on social feeds
  • Taking a photo in the photobooth
  • and much more!

 

Gamification applications are designed to enhance the activities you plan for your event, not replace them. Digital challenges and activities can help you drive traffic to vendors, increase exposure to educational content, and improve the return on your investment.

 

As an event organizer, you can use activies like the ones listed above to influence attendee behavior and meet your objectives.

Properly designed event gamification can help you achieve valuable results and improve the quality of your event. Rather than being a distraction, gamification apps mesh seamlessly into your operational plan and drive meaningful action. Each activity serves a larger purpose and bolsters your planning strategy.

 

The Science Behind Gamification

While meeting gamification is not "gaming" in a pure sense, the science behind why it works is the same as it is for most gaming applications. Participating in games, competitions, and goal-oriented activities can create psychological and physiological benefits for each of your participants. Event gamification appeals to our natural instincts and abilities, including:

  • Motivation
  • Self-efficacy
  • Motor function
  • Neural processing
  • Self-esteem

 

How does the science of gamification impact you and the success of your event?

 

Digital gamification provides external and internal incentives that make participants want to take part in everything you have planned for them. As an event organizer, you can use activies like the ones listed above to influence attendee behavior and meet your objectives.

Properly designed event gamification can help you achieve valuable results and improve the quality of your event. Rather than being a distraction, gamification apps mesh seamlessly into your operational plan and drive meaningful action. Each activity serves a larger purpose and bolsters your planning strategy.

Benefits of Event Gamification

Event gamification can help you create an unforgettable event that benefits your vendors, as well as your attendees.

When everyone in attendance feels excited and involved, you get a better return on your investment and more opportunities to grow.

Here are just a few ways event gamification can boost your event or conference:

  • Improved event engagement
  • Increased opportunities for networking
  • Additional support and promotion for sponsors
  • Real-time event feedback
  • Greater retention of educational content

Group Event Gamification: Bringing Everyone Together

 

Often, your responsibilities as an event planner involve facilitating team-building exercises and helping attendees connect with one another. Conference gamification apps and activities are a great way to combine participats into unique groups to promote communication and collaboration.

Create groups based on commonalities such as:

Geographic Location

Strategic Teams

Work Responsibility

Personal Interests

Ready to gamify your next event?

 

As you plan your event, weigh the procs and cons of implementing different marketing features and tactics. Deciding which type of gamification activities to use and how to incorporate them into your event is no different. With the right advice, digitcal gamification can help you plan an event your attendees and sponsors will never forget.

See how MeetingPlay can gamify your next event.