How to Personalize: 4 Tips For After the Event
Another successful event in the books? Nice job! Take a moment, take a deep breath and give yourself some props. It’s not easy to organize a great event. Before you move on to the next one, take the time to create the finishing touches. Here are our top event app personalization ideas.
Survey the post-event landscape
Send a post-event survey asking participants to rate their satisfaction with key aspects of their event experience, including: date and location, speakers, breakout sessions and catering. Ask them what their favorite experiences were, and how the event can be improved for next year. You can also ask them about the ways you personalized the event. How did they like the facial recognition? Did their assigned seating benefit them? Ask them if they have any other feedback — you can use all of this information to personalize your next event. For more on what to ask, check out our post on post-event survey questions.
Share the results
Did you take full advantage of your event app to send out polls and surveys throughout the event? Awesome! Your attendees will love to hear the results. Take the time to organize the most popular polls and most interesting and relevant survey results. Curate it all in an email or display in your app. Report back results for any gamification features you launched and congratulate the winners.
Creative follow-up content
Along with sharing survey results, you can keep the buzz alive by creating a follow-up experience for your attendees with a fun email blast. Don’t forget to use your data to create segmented and specialized content. Share highlights and relevant photos with shout outs! Encourage your guests to participate in post-event activities such as social/posting contests or raffle give-aways! Be sure to tell your readers why they’ll like what you’ve included.
One Final Tip: Privacy
Event app personalization for attendee engagement is all about offering options, and that includes the option to opt-in or opt-out. There are new privacy rules in effect that allow attendees to tell you if they want to be a part of your app. The European Union’s GDPR (General Data Protection Regulation) outlines guidelines around collecting and processing personal information. If you’re not familiar with GDPR, learn more here. While most of your attendees will take advantage of your event app, it’s a good practice to offer an option for those who prefer to opt-out.
How Can MeetingPlay help?
Personalization is here to stay, and for good reason: it produces results. Higher personalization leads to higher engagement. Implement the ideas from this series (which includes ideas for personalization before and during an event) and you’ll be set up for event success, You can find all this and more in this ebook which includes all our top event app personalization tips.
And as always, if you’re looking for more advice on apps and event tech, subscribe to the MeetingPlay blog.
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