February 2020 Highlights from Around the Web
We're sure you have a great list of event industry influencers that you follow on social media. But getting through all the tweets and posts that come your way can become overwhelming,
To help you along, we pulled together a few of the best posts we saw on the web last month. We hope this quick summary will give you some great inspiration, and maybe even help you uncover someone new to follow!
We've talked in the past about how to become a hashtag hero at your event and an important step in the process is promoting your hashtag. This BizBash article shares some really creative examples of how to do just that!
We have so much data available about event attendees. It only makes sense to use this data to personalize the event experience. Develping personas based on data (and other factors) can help you make smarter decisions about marketing, as well as the overall design of the event. Nick Borelli does a great job explaining how to create attendee personas here.
Podcasts worth a listen
Looking to find some inspiration during your commute? Podcasts are a great choice. Some of our favorite #expochat moderators have compiled this list of trade-show focused podcasts.
Making Business Decisions during the Coronavirus Crisis
I don't need to explain to any of you the impact that COVID-19 is having on events. PCMA & CEMA have put together this great list of webinars to check out this month for updates as well as lessons learned from the SARS outbreak of 2003. You can check them out and register here, where you will also find updates on what meeting planners need to know about the virus.
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