Changes in event technology and attendee expectations keep event professionals on their toes, making the habit of continuously learning and being 'in the know' a must. Aiming to be a continued source of knowledge and awareness for said event professionals, we wanted to share new resources and beneficial content for #EventProfs that we've discovered lately.
1. What Will the Next Generation of Exhibit Booths Look Like?
"Instead, their trade-show booth is constructed from a large, mobile 3D printer, using eco-friendly materials. Paper-thin LED screens and virtual reality headsets complete the next-generation booth where attendees are transported to a completely different destination or virtual reality realm. Even more, meeting planners and exhibitors work together to create engaging visuals, messaging and themes throughout the exhibit space that change based on each individual attendee’s needs and communication style." Continue reading on PrevueMeetings.com
2. FOMO is an Event Prof’s Best Friend
"What is the best way to ensure that your tickets sell out at your event? By making sure it’s the most covetable event to be at. The Fear of Missing Out (FOMO) is not the greatest feeling. But, if you utilize it properly, it can do wonders for your event.
And this applies to all audiences, not just the stereotyped millennial culture. The power of word-of-mouth and social media are very clear here: share your event even if they can’t be there in person.
With a plethora of events, you’ll need to distinguish your event from the rest. Easier said than done, right? Don’t psych yourself out – the secret is in the design itself." Continue reading on the Hoo Events Blog
3. 6 Confessions of a Corporate Event Planner
"As a corporate event planner within a large company, here is my confession. I admit that I have a bit of a love and hate relationship with my job. There are of course lots of things for me to love about working in events. There are also a lot of frustrations too. Some of this is perhaps down to the environment I work within, rather than my role. Here is an insight into my world." Continue reading on the Event Manager Blog
4. Three Ways to Write About Your Event So People Care
"You’ve planned the perfect function. You’ve sent the e-vites, launched the promotional website, and sent out the press release. There’s just one problem: no one seems interested. It’s time to up your copywriting game." Continue reading on Zkipster
5. The Many Faces of the Business Conference Attendee
"Those of us who have attended a business conference are aware of the diverse types of people present. From the gadget geek to the slick salesman, you can categorize just about everyone in the room." See this great infographic on Mindflash.com
6. What Every #EventProf Must Know About COOs
"Everyday event professionals engage and interact with c-level executives from reporting to those who oversee the event companies and businesses they represent or potentially selling services to a c-level executive or interacting with these ‘round-table’ professionals onsite at an event.
However, with the multitude of “C’s” in the world – it’s not always known exactly what that C-level executive’s role is. Knowing exactly what a C-level executive does, and what their role means, is essential for any professional, but especially the event professional interacting with said, c-level executive." Continue Reading on the MeetingPlay Blog