Do you know the difference between a web-based event application and a native mobile event app? Don’t they do the same thing? Not at all. A native app is one that you install directly onto your smartphone – like your favorite social apps! Whereas a web-based application works on a web browser but will require cell signal or WIFI to function.
A native mobile app for your event can support onsite check-in and registration, badge builders, gamification, and more. Deciding on whether you will be using a web-based event app or a native mobile app is the top priority when planning your events. Don’t let your virtual provider sell you on the web app – get to know the benefits of a native mobile app experience, instead.
75% of event professionals who didn’t use an event app reported that they would be adopting them into their event tech stack soon. 90% of individuals said that they’d stop using an app with a bad user experience. Taking these numbers into account, it’s clear that while native mobile apps will be used more often in the event space, the mobile app needs to be created properly with the user experience in mind. If your virtual provider is only selling you on a web app for your mobile users on property, ask them why. Mobile apps help you meet the expectations of your attendees, offer them a streamlined UX experience, and gives them the tools they need in one app to enjoy the benefits of your live or hybrid event.
Here are the top five benefits of native mobile app experiences.
Did you know that web event platforms on mobile can’t send push notifications? Yeah, we know! It’s discouraging, especially when taking into consideration the statistics of CTAs on push notifications versus email. Ignite Visibility states, “Push notifications receive higher click-through rates than emails due to their visibility and timeliness. Emails, by contrast, need to work a bit harder to capture the audience’s attention, much less earn a response.” In addition, push notifications have shown opening rates increase by 50%, click rate by 7 times, and retention rates by 93%.
For a mobile web app, not only will you be missing push notifications, but support on iOS is still limited when creating a progressive web app.
If you’re looking for engagement (who DOESN’T want their attendees to be engaged), sending push notifications increases app retention rates up to 10%, and individuals who opt-in to receive push notifications open your app 88% more than a user who does not receive them.
Proximity sensing allows the event app to trigger events based on a person’s location at the event (and 70% of app users say they find the notifications to be helpful, and because of this 53% of these users are willing to share location details, as well).
An example of proximity sensing in a native mobile app is a push notification appearing on your attendee’s screen as they walk up to a registration kiosk. Here, the attendee’s location was noticed, and they were prompted to pull up the native app for a touch-less fast-pass registration. The attendee’s needs were met before they even knew to bring out their phone.
Social engagements on a mobile app offer easy access to photos and cameras. Recent findings stated that the most used technologies by event planners are photobooths (45%) and live streaming tools (44%). The event mobile app integrates directly with your attendee’s camera, right in the palm of their hands. Posting to social walls, commenting on other like-minded professionals’ questions, and even answering polling questions and asking Q&A right through their handheld device.
Next-Generation Video Communications
Web apps for mobile do not support many of the networking interactions that virtual platforms have brought to the event space. 1:1 video calling, a tool for networking and interacting with other like-minded professionals, is not supported on a mobile web app.
Within a native mobile event app, feature enhancements such as MeetingPlay's Go Live can be utilized. Mobile to Mobile video calling within app allows for professionals to call each other without exchanging personal information. Find like-minded individuals with enhanced AI matchmaking or scanning their unique QR code to link within app! Direct message, chat, and video call, all from your native mobile event app.
Full-Screen Experience with 1 click
Native mobile apps offer full-screen experiences with one click. Your attendees no longer must search through their emails for links to a web platform, nor do they have to wonder if it will work on their operating system properly. The last thing you want is your attendee getting frustrated and not using your platform at all – native apps make it a streamlined experience with all of the capabilities you’ve grown accustomed to on a virtual event platform – networking, gamification, and enhanced lead retrieval options.
Take a look at a success story of how MeetingPlay used native mobile app technology for an event.
Are you considering a native mobile app vs. a web app for mobile? Talk to us and let’s figure out which one is best for your event, schedule a demo to go over our mobile capabilities today.