Augmented reality is cutting edge technology that superimposes a computer-generated image on a user's real-world view via their mobile device. By doing so, it allows a user to see something unique that's not outwardly visible to anyone else.
It's different from Virtual Reality in that Augmented Reality doesn't require a headset, glasses or other device which must be worn as part of the experience.
**Take it with you
Download a PDF of this page
Users focus their mobile device on a target and are exposed to an image, video or other piece of information giving them insight into something others can’t see.
Watch MeetingPlay CEO Joe Schwinger discuss Augmented Reality at a recent event
Anything can be explored in action like it’s really there. Place targets throughout your venue and allow attendees to unlock clues.
Promote Your Brand and Products
Don’t just tell them, show them! Bring your brand to life by allowing attendees to uncover key attributes about your products.
Enhance Networking Opportunities
No need to rely on scanning badges or exchanging business cards. Instead, amp up the impact with AR targets. The intrigue factor will have everyone engaged and eager to connect.
Promote Sponsors
Display targets at sponsor booths to bring sponsor products to life in an interactive way.
Highlight the local area
You picked your event city for a reason. Show your attendees sights worth exploring.
1:1 interactions with leaders
Allow attendees unique opportunities to hear directly from leaders and speakers with video messages visible only to them.
Combined with gamification, this offers the opportunity for attendees to connect with your brand, products, sponsors and each other in a more impactful way.
