Event professionals often worry about the cost of implementing a mobile app at their next event or conference. Yet the events industry is in a time where event attendees expect not only to be delighted but to experience things in a unique and personalized manner. Anyone can watch a talk online, read a book, or listen to a podcast. What makes an event different is the potential to customize the experience and engage with event attendees. Using a mobile app at your event or conference is one way to not only delight and provide custom experiences for your attendees, but to please your sponsors and monetize your app!