But if you are using a mobile event app, how do you know you are using it effectively? And how do you know what features make the most sense to incorporate? Having an event app just to have one won't help you find success. They need to be purpose driven and tied back to your meeting goals.
For a deeper insight into event apps, MeetingPlay and BizBash recently surveyed a wide cross-section of planners to uncover how event organizers of all stripes make the most of these tools.
This study looks at which features meeting planners use most often, how they encourage app download and engagement, and how they measure event technology ROI. The results of this study offer valuable insights into how savvy users make the most of their event app investments and suggest a road map to others to follow.