Does your hybrid event strategy align with your revenue goals? On June 16th, BizBash and MeetingPlay + Aventri sit down with sponsorship marketing and corporate event experts to examine how event professionals can plan hybrid events for revenue growth. This thought-provoking virtual event will explore successful case studies and provide proven strategies to generate a higher ROI through hybrid events.
Joe Schwinger is Co-Founder and Chief Product / Innovation Officer of MeetingPlay + Aventri, an award-winning software powerhouse forging meaningful connections at in-person, virtual, and hybrid events for Fortune 500 companies including Marriott, PepsiCo, Databricks, and many more. With a background in ecommerce, he has extensive experience providing customer facing solutions on a global scale. A seasoned entrepreneur, before co-founding MeetingPlay in 2011 and beginning to serve as its CEO, Schwinger built and lead several successful business initiatives. Prior to his entrepreneurial experiences, he was key to developing global e-commerce solutions with individual properties for Marriott International. First, he built the ecommerce organization for the Eastern Region at Marriott, which involved dedicated plans for all full-service hotels in the region. Then he oversaw ecommerce for North America during a reorganization to help build the foundation of ecommerce at Marriott globally. Through his experiences at Marriott, Schwinger saw what the future of meetings could look like and started his own venture to make that vision a reality. Joe was recently named to the 2021 BizBash 500 Must-Know Event Pros in the U.S. and the 2018 list of 40 under 40 by Connect Corporate.
Meg’s career spans several markets including hotel, CVB, industry associations, event technology and strategic partnerships, where she has been both a buyer and seller. She has worked for (or with) some of the biggest brands you know. Meg is well known for motivating sales and marketing teams, driving strategy and connecting people. Six years ago she started FazeFWD, a sponsorship management company, because she saw the need to elevate the conversations between organizers and brand partners for the mutual goal of increasing attendee engagement. More recently, Meg started eventsGIG, on online talent marketplace for the event industry for freelancers and organizations to connect. Meg is an energetic speaker who has been a featured expert in most of the major meeting and event industry publications, including MPI’s The Meeting Professional and PCMA’s Convene.
Wendy Cook is the master of details, deadlines, and dependencies. An entrepreneur from a young age, Wendy has always been in the business of creating flawless events. Her first company, founded at age fourteen, was a wait staff and clean-up crew for neighborhood dinner parties. Wendy’s creative management of ever-present forces of time, cost, and scope help clients realize their vision within budget and on time. Wendy’s superpower is the ability to recognize and manage contingencies without compromise. She uniquely sees the impact of shifting details, vendors, weather, talent, business priorities and ideas, and identifies a successful way forward. Working with the largest names in Silicon Valley, New York and everywhere in between, Wendy knows how to translate corporate goals into achievable tactics, and ensures that each detail is delivered as planned. No matter the situation that arises, Wendy is known for her cool, professional ability to chart the best path forward, and lead the team to a successful outcome. Wendy is a graduate of Brown University, has an MBA from the University of San Francisco, lives in San Francisco, and has been a key part of Trademark for nearly two decades. She is known for surrounding herself with people who believe, despite everything they have seen to the contrary, that there is good in the world, and it’s a human imperative to be positive and hopeful.
With a grasp on what’s happening in the events industry, an array of event tech solutions in our tech stack, and a thirst to continue to learn, grow, and create the best events with you, MPAV University has it all. Our mission is to provide the event industry easy, actionable learning experiences to make show-stopping events happen. Our speakers, moderators, and MPAV teammates want to see you and your events succeed.Register for Free
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