It doesn’t matter if your event is in a physical building, streaming online, or a mix of both –you have plenty of opportunities to effectively reach your community, interact, and nurture those relationships. Our eBook dives into professional strategies that will help you deliver a clear and engaging brand message, no matter where or how your event takes place.
A community is a group of individuals with similar values and interests. When a community forms around a brand, it taps into people’s fundamental emotional and social needs, creating strong bonds among themselves and the brand they love.
The best way to entice is through confidence. If you want to ignite the fire inside your attendees and build an event community, you need to be confident in why your event is happening in the first place. The core purpose of your event will not only echo your brand’s identity but will be the building blocks for your event and your event’s community.
How are attendees going to experience your brand during the event? The type of event you are hosting or participating in may influence the type of experience you choose to provide. Let’s consider live, virtual, and hybrid event experiences that can uniquely reach your audience.
The event is over, and your hard work has paid off; people loved your event. They’re engaging with you and your speakers on social media, and all that user-generated content is gold for getting a head start on promoting next year’s event. Harness this momentum after your event. Allow your brand’s community to remember event highlights, relive favorite experiences, and reconnect with your brand.