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April Highlights from Around the Web


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We're sure you have a great list of event industry influencers that you follow on social media. But getting through all the tweets and posts that come your way can become overwhelming,

To help you along, we pulled together a few of the best posts we saw on the web last month. We hope this quick summary will give you some great inspiration, and maybe even help you uncover someone new to follow!

Variety's Conference Planning Process

April 1

Francis Friedman shared this Q&A conducted by BizBash with Variety's CMO around the planning process for their conference planning. She covered all the bases like marketing, engagement, event design and sponsor relationships. Like at many conferences, they heard networking was important to their attendees and she shared some tweaks they've made to help their attendees network better.

Read the full article here.

Earth Day - Sustainable Events

April 2

April 22nd was Earth Day and the internets were a buzz with different ways the events industry can host more sustainable events. We found the tips in this article to be the easiest to action.  We also participated in a fantastic #expochat hosted by Michelle Bruno about sustainability at exhibits. Don't worry if you missed it, you can read the full chat here.

Ice Breaker Ideas

April 3

Back on the topic of engagement - keeping of room full of people active and alert can be a challenge as your event proceeds.  Ice breakers are great not just for networking, but to keep the energy at an event up. Take a look at this list from Event Manager Blog, particularly the Ice Breakers for large events.

Shared Success with Event Sponsors

April 4

Once an event sponsor signs on, most planners start thinking about logistics of the sponsorship and forget to consider the opportunity for your sponsors to become valuable marketing partners. This article from snöball shares insights on how to partner with your sponsor to promote your event.

Highlights from Coachella

April 5

Coachella was a small event when it first launched in the 90s, now every big brand is involved with unique activations. Event Marketer published this list of experiential marketing programs from the event which may serve as inspiration for your next event.


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