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Consolidation and Integration for Events


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We recently partnered with Event MB for a webinar discussing the findings of their research involving 1500 event professionals on the use of event technology. 

There were 10 key findings and trends raised in the research which we discussed, and two of those seemed worthy of discussion for the blog.

(To view the webinar on demand, visit


Event Tech Consolidation

There's been a bit of consolidation in the event tech industry, and that’s expected to continue. As a meeting planner, what’s important for you to consider?

First, you should stay up to date so that if a company you are working with has been acquired or if a merger takes place, you are able to ask the right questions to make sure your events are covered.

Event Consolidation QuestionsHere are some questions to consider:

♦ How customizable does your platform need to be to meet your needs? And under the new terms of the deal, do you still have flexibility and customization?

♦ Do you understand integrations beyond just the broad sense of the term?

♦ If you are locked in with a multi-year agreement, ask your provider if the features and functions you had originally signed up for will still be available. It’s a good idea to get - in writing - that the flexibility, integration and feature set that you signed up for will be maintained in your contact. If they cannot guarantee this, you may have options to opt out of your agreement.

Overall, there are likely going to be a lot of benefits to you if your provider goes through a merger or acquisition. However, based on your specific needs there may be elements that you lose because of these mergers. So it’s important to stay in the loop and ask the right questions.


Event Tech Integration

This topic comes up a lot when you are considering either a best in breed type solution or an all-in-one solution. The difference between the two is whether you are looking for the best mobile experience that you can bring to your attendees that may require certain features that are highly intricate. In this case, you are likely working with the best provider for those needs. Sometimes the all-in-one provider might not be able to offer everything you are going to need. This is where integrations will be involved and important

A lot of providers say they integrate but it’s important to ensure you understand exactly what that means.

There are two types of integrations:

♦ One way integration is where a provider evaluates data in one direction - like reading.

♦ Full or two-way integration offers both reading and writing - essentially a two way flow of data so that communication happens both back and forth. This provides a more seamless experience for attendees as all data is synced across all platforms, regardless of where that change is made.

If your needs are simple, a one way integration may work for you. But it's best to discuss this in detail with your provider.

For our clients, we sit down to do a case study through the integration to see how it will be executed on property and to make sure the integration points will hold up.

How Can MeetingPlay help?

Through consolidation, all-in-one providers have a lot of value but there’s also a lot of value in best in breed to get exactly what you want on individual features or execution items. The best way to know what’s right for you is to ask the right questions to help you get to an informed decision. Using the questions above are a good start but if you need a more in depth analysis, drop us a line.

And as always, if you’re looking for more advice on apps and event tech, subscribe to the MeetingPlay blog

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