Using a digital event gamification app changes the game in the world of event planning and event marketing. Gamification apps, like the ones offered by MeetingPlay, can help you improve engagement, encourage networking, create entertainment and add more value to your event.
Of course, there will always be bumps in the road when you’re organizing an event. The good news is, digital event gamification apps are designed to make your event planning process run more smoothly, not add to the chaos.
Here are a few challenges you may encounter when you’re considering digital gamification for your next event, and how to deal with them:
You’re Managing a Full Agenda
Your event agenda fills up quickly and can easily overwhelm your schedule. When you’re planning your event, it may seem like there’s no place to include gamification.
The best solution to a full agenda is to incorporate an event gamification app into your existing activities. For example, the activities below can be used to enhance your planning without adding time or imposing on your schedule:
- Attendee connections (name badge scans)
- VIP connections
- Sponsor connections
- Presenter connections
- Check into a session
- Check in at a sponsor booth
- Comment on the wall
- Upload a photo
- Complete polls, quizzes, and surveys
- Ask a question
- Download a document
Digital event gamification can elevate your event without disrupting your plans.
You’re Afraid Some of Your Attendees Won’t Be Aware of the Gamification Activities
Digital event gamification activities are most effective when everyone in attendance takes part in the action. If a section of your audience is unaware of your plans, then you run the risk of encountering poor participation and watered-down results.
Here are a few ways to ensure everyone is on the same page and aware of the digital gamification at your event:
- Send a pre-conference email informing each attendee of the activities available to them
- Start the event with an opening question for points that requires attendees to open the app
- Place leaderboards and activity tracking around the event to draw attention to the gamification activities
- Send push notifications through your mobile event app during the event to remind attendees to participate
Educating your attendees early and often on the event gamification opportunities will help you maximize your event’s potential.
You’re Worried Gamification Activities Will Take on a Life of Their Own
One of the most common concerns organizers have regarding event gamification, is that you’ll be unable to control the technology and that it will take over the intended message of your event. You’re concerned that attendees will focus on scoring points and earning prizes, rather than paying attention to your content, vendors, and networking.
Thankfully, digital event gamification is designed to drive desired actions, not detract from them. However, if you feel that you’d like more control, services like MeetingPlay offer a few safeguards to help you manage the process.
Here are a few examples of how you can maintain control of your event:
- If participants are scanning or scoring too quickly, and not focusing on the content or vendors, our app can shut down scoring for a specified amount of time
- Maximum limits can be set for individual activities so that attendees spread their focus across the entire venue
- Vendors can hold QR codes behind their booths, which helps them engage with each attendee before allowing them to scan a code
These ideas represent a small sample of the checks and balances you can establish for your event. There are also a variety of custom options available to help you manage your activities using the flexibility of digital event technology.
You Don’t Know What Prizes to Offer
Part of the appeal of digital event gamification is the prospect of winning prizes. But what if you don’t know what incentives to offer? Again, MeetingPlay can help you eliminate the guesswork with our experience-based recommendations. Here are a few prize ideas we’ve seen our clients use in the past:
- Technology prizes
- Gift cards
- Electronic books
- Wine clubs
- Wearable technology
- Charitable donations
By far, technology-related prizes are the most popular. Tablets, smart phones, earbuds and digital accessories are all enticing options you can use as incentives.
There’s no limit to the ideas you can come up with to add fun and intrigue to your event using event gamification technology.
Contact us today. We’d love to help you add excitement and value to your next event.