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4 Ways to Attract Diversity in Technology

Blair Pettrey

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<Fact> MeetingPlay Empowers Diversity in Tech</Fact>

MeetingPlay prides themselves as being a woman owned and operated business. Lisa Vann, the founder of MeetingPlay, has spent extensive time and resources in advancing women and diversity involved in technology at MeetingPlay, and in the community.

According to a 2016 McKinsey technology report, less than 37% of technology businesses employ women in entry level roles. MeetingPlay exceeds this number. That number is drastically reduced when looking at major tech businesses.

The same report from McKinsey reports that less than 15% of technology businesses employ c level executives. MeetingPlay’s founder is a woman, and also holds the title of Chief Operating Officer and is in charge of all MeetingPlay operations. 

In fact, MeetingPlay is currently in the process of receiving federal awareness and status as a Woman Owned Business through WBENC.

Why is any of this important?

One of MeetingPlay’s core values is opportunity – we are committed to providing opportunity to all, potential for all, and growth for all. This dedication and commitment to opportunity has allowed us to hire some of the most elite and well qualified talent, that in turn provides the unique and industry leading successful event apps, event registration platform, and truly innovative and engagement focused solutions.

But how does a technology business attempt to attract and create a truly diverse working habitat without offering to freeze eggs like tech moguls Facebook and Apple? And without hiring women just because they are women, but rather hiring the best of the best talents.

1. Re-evaluate your job post descriptions.

There's been extensive research behind job descriptions and what words alienate women, vs attracts men. From things as simple and oft overlooked terminology as 'coding ninja' or 'development guru' that imply a 'bro culture', to more specific words such as aggressive, high powered, or even the oft common phase 'work hard, play hard. Encourage professionals that are currently employed by your company to write or be part of the job description process. Taking into account the diversity of your company into a job description, will attract a more diverse pull of candidates.

2. Get involved in diverse tech communities.

 These innovative and committed nonprofit’s (and others) help teach technology skills such as coding, developing, UX/UI, and more to diverse groups of individuals, narrowing the gender and diversity gap in businesses, as well as increase opportunity and skills for said groups. By becoming active within these groups, you are being introduced to fresh, promising talent all the time – and often times, share available positions and openings that can be listed on their websites.

Examples of diverse tech communities and nonprofits include: Black Girls Code, Girls Who Code, Code2040, and more.

3. Remember that engineers are made, not born.

ThoughtWorks, a software design and delivery company, actively recruits typically unconventional candidates in a technology world. “Forty percent of its software developers have degrees outside of computer science…”

Not only are employers able to custom train potential employees to code or program exactly as they would want them with no past educational ‘habits’ – employers are also able to open the crowd of applicants for jobs.  

4. Dispel myths.

Girls Who Code, a nonprofit dedicated to getting more females into technology, created a satirical video about the myths why ‘why girls can’t code’. 'Excuses' included having mood swings, menstruation and ovulation, cleavage being too distracting - and more.

While these ‘myths’ are obviously meant for laughs, the greater problem is the many myths that do prevent women and young girls from entering the technology field. And it’s these myths that prevent companies from being encouraging of women in their workplace, hiring women, or promoting women.

In Conclusion.

It is time that we businesses to address cultural bias and focus on initiatives that will lead to a more inclusive, diverse environment. By expanding your company culture and not just attracting, but welcome more diversity companies are opening themselves up to a wealth of untapped knowledge, MeetingPlay being no exception.

Learn more about opportunities at MeetingPlay and our technology focused engagement solutions on our career page